STATE OF THE INDUSTRY, LIFE AFTER COVID, & MORE
Nov 9-10, 2021 at the Flamingo Hotel & Casino, Las VegasWhy Attend ITEX
Print is Never Coming Back
Pivotal Point for Dealers - Supply Chain
COVID has forever changed the landscape of almost every market, and it was a huge wakeup call for the office equipment industry. Almost everyone experienced hardware sales and print volume declines as offices closed last year. Even as we see offices begin to re-open the office environment will still see a different future to where it was pre-pandemic. Luckily, some were able to pivot and even expand into areas that helped to stave off an inevitable and disastrous outcome, while others weren’t so lucky and struggled to keep their doors open. The industry is at a crossroads today, where several will need to make some tough decisions to – transform, diversify, and collaborate.
Keypoint Intelligence & ITEX have teamed together to help paint a path forward for our industry. We may not be able to predict the entire future, but we can help with our learnings from the past, newest research findings, as well as bring together industry leaders that can all help you to see a clearer future and start putting the pieces together for the office & dealer of the future.
Today’s buyers are looking for sellers with the TOTAL PACKAGE of solutions and services.
- Face time with hundreds of vendors and potential business partners
- Education for all members of the business (Service Managers, CIO, CEO, Sales Managers)
- Education on getting started or expanding in emerging markets
- Guidelines on how to upsell existing clientele on new offerings
- Exposure to new services and product offerings
- New networking events
We have the tools to help you Own the Office, Piece by Piece.
SCHEDULE AT A GLANCE
Nov 9th, 2021
1:30 PM – 3:30 PM: Evolved Office Marketing Summit
3:30 PM – 6:00 PM: Keypoint Intelligence “COVID Aftermath” Summit
Nov 10th, 2021
8:00 AM – 6:00 PM: ITEX Trade Show
9:45 AM – 6:00 PM: Exhibit Hall Hours
AGENDA & EDUCATION
Tues, Nov 9 | 1:30 PM - 3:30 PM | Evolved Office Marketing Summit
Room “Reno I”
Join Evolved Office, successful dealers, and other marketing professionals in this 2-hour packed session on marketing automation. Learn about the new features available through Evolved Office as well as new B2B marketing tactics available for you to generate leads. Walk away with a personalized digital marketing audit on your company and next steps.
Tues, Nov 9 | 3:30 PM - 6:00 PM | KeyPoint Covid AfterMath Summit
Room “Laughlin II”
The COVID Situation – What happened & Where do we go?
- Hardware & Print Volume – Yesterday, Today & The Future
The Office of the Future, The Future of Work & Workplace Transformation
- Transformation of the buyer
- The Future Buyer/Commerce Experience
The Future of Print
- What will happen to A3/A4? New print offerings – Production, Industrial-Packaging (Direct to Shape), Additive Manufacturing, Wide Format
Future Technologies & The Smart Workplace
- IT, IoT, Smart Lighting/Temperature, Managed IT
Solutions & Services of the Future
- The New Hybrid workplace – Convergence of collaboration & communications
- VOIP, Teams, Zoom & Cloud Collaboration
The Future Dealer & The Channel Convergence Phenomenon
Wed, Nov 10 | 8:00 AM - 8:45 AM | Education
Room “Laughlin I”
Track: Future Technologies
Title: The Human Factor: “A Critical Component in Combating Modern Threats”
Considering 88% of security breaches are the result of human error, it’s a threat common to companies of all sizes. Join David Levine, Vice President of Corporate and Information Security and CSO, Ricoh USA, Inc., as he discusses some of the reasons behind the people challenge, including varying personalities, goals, priorities and skill levels. Specific topics include:
- Ransomware attacks continue to increase exponentially and it takes a holistic approach to prepare and respond to the threat.
- Hybrid workplace and dissolving network boarders are resulting in new threats and the need for new approaches.
- Internet of Things (IoT) including multifunction devices and their role in the modern threat landscape.
Room “Reno I”
Track: Future Solutions & Services
Title: Grow your business (now!) – offer cloud solutions for hybrid workforces
If there’s one thing companies learned from the pandemic, it’s that they need new ways to collaborate to move business forward as their office environments have permanently changed to a new distributed model of productivity: anytime, anywhere, and on any-device.
Now is the time to act. Attend to learn the importance of offering your customers/prospects document management and workflow automation. You’ll hear directly from dealers that are growing their businesses selling these solutions.
See the uncompromisingly easy entry into office automation that is a preconfigured cloud solution. Ready-to-use packages can be implemented in just days and are fast to deliver value, replacing common manual, paper-based and error-prone workflow. Offer shorter sales cycles and repeatable sales processes – get in the game today.
Room “Reno II”
Track: The Future Dealership
Title: 6 Digital Marketing Strategies that Work
Digital Marketing has become vital in every business marketing strategy. With the constant growth and popularity of different technologies, social media platforms, and online-based communication, it’s more important than ever to invest in the right digital marketing strategies. In this session, you will learn 6 proven digital marketing strategies that work and how to implement them.
Wed, Nov 10 | 9:00 AM - 9:45 AM | Education
Room “Laughlin I”
Track: Future Technologies
Title: Fireside Chat with Mike Stramaglio & Randy Dazo
We all know that the past 18 months have been extremely challenging for every industry, especially the office equipment market. Understanding how to navigate through all the noise and find the right opportunity or the next big thing can be just as challenging. In this session Mike Stramaglio, industry figurehead and president of Stramaglio Consulting, and Randy Dazo, Chief Strategy Officer at Keypoint Intelligence will talk about what the next big thing/things are for the OED channel and offer advice on how dealers can accelerate their entre into them.
Room “Reno I”
Track: Future Solutions & Services
Title: Sustainability in Print – How to bring the sustainability message & solutions to your customers
ecoprintQ will present ecoFriendly solutions to help ensure your print environment has a positive impact on the planet.
Room “Reno II”
Track: The Future Dealership
Title: CRM Insights – Enable Sales & Marketing to drive revenue growth
The Customer Relationship Management tool is designed to capture customer data and prioritize market segments which are proven to be most successful. The CRM platforms enables a continuous relationship within the customer lifecycle, where dealers have the ability to target market segments based on strategic services or technology offerings. As the need for Sales and Marketing alignment has been elevated throughout the dealer channel, the CRM platform has the ability to integrate Sales and Marketing activities to establish a common / focused growth target. Our dealer panel will review common challenges and proven processes / disciplines which have resulted in strategic revenue growth.
Wed, Nov 10 | 9:45 AM - 1:30 PM | Exhibit Hall & Lunch
Wed, Nov 10 | 2:00 PM - 2:45 PM | Education
Room “Laughlin I”
Track: Future Technologies
Title: Leveraging Unified Communications throughout the Office Equipment Industry
Covid forever changed our industry. More than ever it is important to add new recurring revenue streams to our business. Telecommunications is the way. We have the customers and relationships, let’s leverage them. Garnering a deeper share of client business only makes sense! Matt Siemens, CEO of NUSO and Industry Expert, will clearly show the path to new revenue and greater prosperity.
Room “Reno I”
Track: Future Solutions & Services
Title: Accelerate to the Better Normal with Document Workflow Transformation
This past year has brought change to everyone’s work environment and knowing how to accelerate to the better normal is top priority. With employees working either at home, in dedicated office pods, or transitioning back to the office, your organization may be struggling to drive business productivity
Join Kofax Sr. Account Executive, Mark Stewart, as he discusses how to accelerate digital transformation programs, while driving operational efficiencies, increasing productivity and ensuring document security. In this session, you will learn how to:
- Convert MFDs to digital transformation on-ramps by extending intelligent automation capabilities to the devices
- Drive increased productivity by automating business processes as organizations prepare to support hybrid workforces for an extended time
- Support an extended connected ecosystem of business applications with intelligent capture, secure print management and document workflow automation
Room “Reno II”
Track: The Future Dealership
Title: ECOMMERCE: How eCommerce Complements Dealer Sales & Improves SEO
Today’s buyers have significantly changed, where new millennials are now making business decisions based on how they prefer to conduct business. Statistics have shown that technology buyers will do 80% of their research on-line before speaking to a sales rep, so having a website that demonstrates thought leadership and a robust product catalog are what buyers are looking for today. This session will address the new buyer behaviors and demonstrate Keypoint’s eCommerce platform that is built for the office equipment dealer market
Wed, Nov 10 | 3:00 PM - 3:45 PM | Education
Room “Laughlin I”
Track: Future Technologies
Title: Reimagining Fax in the Wake of COVID
For decades, all aspects of the U.S. Healthcare system have adopted faxing as the de facto way documents of all types are exchanged. And much of that dependency has to do with HIPAA Compliance. However, the extreme strain put on the healthcare system by COVID-19 exposed legacy fax solutions as inadequate and inefficient, prompting organizations of all sizes to reexamine their fax processes. In this session, we’ll review the various methods your customers are using to deal with faxes, and the solutions you could be offering them that would transform their fax processes from bottlenecks to expediters.
Room “Reno I”
Track: Future Solutions & Services
Title: Cybersecurity best practices for the age of digitally transformed businesses
The last year has been one of digital transformation for businesses of all sizes. From rapidly adopting the cloud to increase productivity, to increasing SaaS usage to accommodate the expanded remote workforce, MSPs have helped their clients navigate these changes. With remote work here to stay, MSPs must ensure their customers’ data, devices, and employees are protected, from wherever they are working. Join Barracuda MSP for a discussion on best practices for securing yourself and customers in this newly transformed business age. In this session, we will discuss:
- What you need to know about today’s intensified cyberthreat landscape
- Emerging attack vectors and surfaces you need to protect, and
- Actionable tips for protecting your customers’ data, devices, and employees
Room “Reno II”
Track: The Future Dealership
Title: MPS and the Subscription Economy? The Future of Your Business Will Depend On It
The future of the Office Equipment Channel has become anything but predictable thanks to the pandemic, chip shortages and the proliferation of remote work. The old model of Cost Per Page was already being stressed by fewer printed pages and ever tightening margins and the sluggish outlook for 2022 clearly illustrates a need for change, and fast. Join West McDonald, Chief Noise Maker at Tigerpaw Software, as he lays out the case for how the future of the Office Equipment Channel will not only survive if it adapts to a subscription model but thrive. You’ll learn:
- The history: What other verticals have transitioned to a subscription and how that has helped them to grow.
- The math: How to safely offer print and output related services with high margins and predictable revenues.
- The opportunities: Subscription for print is just the beginning and West will lay out the reasons you should be looking at other services, and not just the ones you think.
- Dealer Insights: Get insights from dealers and others who have already made the move to subscription services and their success
Wed, Nov 10 | 3:45 PM - 6:00 PM | Exhibit Hall Happy Hour by Static Control
EVENT SPONSORS
MEDIA SPONSORS
SPEAKERS
Dominic Pontrelli
President
Pontrelli Marketing
Roger Jung
VP of Sales
Evolved Office
Caleb Wolfe
Sr. Sales Director
DocuWare Corp.
Dominick Bracero
Director of Sales
ecoprintQ
Andrew Brearton
N. America Emerging Accounts
Barracuda MSP
Randy Dazo
Chief Strategy & Product Officer
Keypoint Intelligence
West McDonald
Chief Noise Maker
Tigerpaw
Dan Aronson
Vice President of Channel Sales
Advantage Technologies
Matt Siemens
CEO
Nuso
Mike Stramaglio
President and CEO
Stramaglio Consulting LLC
Michael Gale
Sr. Sales Director
Docuware Corp.
Dave Augason
Chief Sales Officer
Les Olson Company
Harris Delchamps
Technology Solutions Sales Manager
RJ Young
David Levine
Vice President of Corporate and Information Security
Ricoh USA, Inc.
Mark Stewart
Sr. Account Executive
Kofax
West McDonald
Chief Noise Maker
Tigerpaw
West McDonald has been a change maker in the office equipment channel since the very first days of managed print being a thing. He has been listed on the Imaging Channel's Top 40 Most Influential in the Imaging Channel, ENX Magazine's Difference Makers, The Cannata Report's Ones To Watch for 2021, and most recently, ranked #4 out on the Tigerpaw Top 100 Influencers list for the Office Equipment Channel. West is also serving his second term as the President of the Managed Print Services Association and is a co-founder of the Flat Rate Certified program for subscription managed print models.
Randy Dazo
Chief Strategy & Product Officer
Keypoint Intelligence
Randy Dazo is the Chief Strategy and Product Officer at Keypoint Intelligence. Mr. Dazo is responsible for all of Keypoint Intelligence’s current and new product strategies and the growth of these businesses. In addition, Dazo’s groups include the delivery and marketing of content, testing, products and services for the organization worldwide. With more than 30 years of experience in the IT & office technology industry, Randy leads Keypoint Intelligence's continuous information service practices on a global basis. Previously, Randy held senior positions at Ricoh, Sharp, Net2Phone, Minolta, and Canon in various roles of strategy, product & channel marketing, sales, training, service and professional services & solutions. Randy holds a Bachelor’s Degree in Economics with a minor in Technology from State University of New York at Stony Brook.
Caleb Wolfe
Sr. Sales Director
DocuWare Corp.
Caleb Wolfe has many years of experience equipping companies of all sizes with document management and workflow solutions to streamline and automate key operational processes. His core focus is to establish and support DocuWare resellers.
Matt Siemens
CEO
Nuso
Matt is the CEO of NUSO, a rapidly growing business cloud communications service provider. He is responsible for overall leadership and strategy at NUSO and previously directed the SoTel IP Services/Cloud business (now NUSO) since 2012. Matt’s career spans over 25 years of managing technology-focused sales, marketing, technical teams, and public and private fund-raising efforts. He held leadership positions for high-growth recurring revenue streams in communications services for companies such as NuVox, Electric Lightwave, Appia, and Voxitas.
Michael Gale
Sr. Sales Director
Docuware Corp.
Michael joined DocuWare as a Regional Sales Director for the south east region and has since been promoted to a Senior Sales Director. He now works with his team of Regional Sales Directors in the South Atlantic and East South Central United States to increase revenues with their assigned partners. In addition, Michael helps companies looking to expand their portfolio to include a content services application like DocuWare in those respective regions. A Midway University graduate, he earned his M.B.A. In his spare time, Michael enjoys being outdoors, including hunting, fishing, going to the lake, and traveling. He lives in Louisville, KY with his wife, 3 kids, and husky shepherd, Maddox.
Dave Augason
Chief Sales Officer
Les Olson Company
Dave has worked for Les Olson Company for 18 years. His career started in territory sales and then he moved up to Government Sales Manager. From there he was promoted to Sales Manager in Les Olson’s Corporate office and then promoted to Chief Sales Officer in 2019. Dave is very passionate in the “speed of sales” and about removing any roadblocks to improve operational efficiency. Dave’s goals include maximizing a sales rep’s time with customers and growing sales strategies. Dave is continually researching new ways to improve communication with employees and customers. He loves to ask questions and know the “why” to every process and procedure. Dave completed his Bachelor of Science degree in Business in 2013. Outside of Les Olson Company, Dave serves on two boards in his community, ventures off-road in his Jeep Wrangler, and enjoys spending time with his wife and two daughters.
Harris Delchamps
Technology Solutions Sales Manager
RJ Young
Harris Delchamps is the Technology Solutions Sales Manager at RJ Young, overseeing sales operations and strategy for the company’s Enterprise Software Solutions and Business Process Outsourcing, Managed IT Services, Cybersecurity, Digital Communications, and Audio Visual solutions. Since 2012, Harris has held positions on both the office equipment and office technology sides of the business, overseeing consistent revenue and profit growth. A 2018 Cannata Report “Young Influencer” and 2019 Nashville’s Top 30 Under 30 recipient, Harris continues to be recognized for his impacts within the industry and his community. Outside of the office Harris spends time working with local nonprofits focusing on Nashville’s underserved youth and those in middle Tennessee affected by Cystic Fibrosis. In his spare time, he is an avid outdoorsman, traveler and scuba diver.
Mike Stramaglio
President
Stramaglio Consultants
Michael T. Stramaglio is a well-known and respected industry leader with more than 45 years of experience in the office imaging & technology channel. However, many of you know him simply as, Mike! Most recently, Mike was President of MWA FORZA business unit after Konica Minolta’s acquisition of MWA Intelligence, Inc. in July of 2018. Mike has served the imaging channel well and his roles range in complexity from President & CEO of MWA Intelligence, Inc., President/COO of Hitachi Koki International, VP of America Sales (Ricoh), to VP of Business Equipment Division (Minolta). He has traveled the world throughout his career and has been responsible for full P&L, engineering, sales, operation, marketing & partnerships, and much more. Additionally, he was responsible for offices and employees in the Americas, London, Dublin, Dusseldorf, Milan, Portugal, Romania, Sydney, & others. He has invested a great deal of his career visiting other country managers and considers his international travel as a cornerstone of his career.
Awards & Recognitions:
- The Inaugural Kenny Venturi “Spirit of Giving Award
- Business Technology Lifetime Achievement Award
- Three (3) Time Cannata Executive of the Year Award •ENX Industry Influencer Award
- SAP Innovation Award for MWA and FORZA
- Leader of a charity Harley riding group, Patriots Pack
- Founder of the Technology United Group – a formal group of innovation and technology companies that included: Intel, SAP, Great America Leasing, & others
- Founder of the respected, & highly successful Executive Connection Summit (ECS)! Arguably the best & most effective knowledge sharing program in the world for the channel
David Levine
Vice President of Corporate and Information Security, CSO, CISM
Ricoh USA, Inc.
David Levine is Vice President of Corporate and Information Security and CSO, CISM for digital services and information management provider, Ricoh USA, Inc. In this role, he oversees both cyber and physical security. Levine also chairs Ricoh’s security advisory council and leads the company’s global security team. He has held a diverse variety of positions during his 26-year tenure with Ricoh, including Six Sigma, and technology infrastructure and end-user services leadership, giving him a great perspective on technology, the business and security. In addition, he regularly speaks at industry events and is quoted in security articles with organizations and outlets. In 2021 he was named to the CISOs Top 100 CISO (C100) list by CISO Connect, a CISO-only member community of Security Current. He holds a bachelor’s degree in information systems with minors in computer science and business from Eckerd College.
Dominick Bracero
Director of Sales
ecoprintQ
Dominick Bracero is a key member of ecoprintQ’s executive team and serves as their Sales Director. He is responsible for business development and managing sales teams in North America, Canada, and Latin America at ecoprintQ. Dominick has over 20 years of combined experience managing sales professions in the print management, information technology, and service industries. Dominick has expertise with business process, print management, embedded software, document management, and enterprise content management. He is well versed with all aspects of the sales funnel and sales teams, as well as managing relationships with clients and partners.
Dominick previously held roles at Dex Imaging as a Software Solutions and Services Professional and at Canon as a Systems Engineer. Bracero earned a Bachelor of Science (BS) focused on Computer Science from Monroe College.
Andrew Brearton
N. America Emerging Accounts
Barracuda MSP
Andrew Brearton has been an integral part of the Barracuda MSP team for the last seven years. Starting out as an account executive, and now in his role as regional account director, Andrew has gained a wealth of experience in assisting managed service providers enhance their service offering, improve the security posture of their customers, and maximize their business growth potential. Andrew. graduated from Elon University with a bachelor’s degree in Finance and General Sales.
Dan Aronson
Vice President of Channel Sales
Advantage Technologies
Dan Aronson has spent his entire 35+ year career in the fax industry. After selling fax machines for several years, he joined the newly formed LA Business Systems -- inventors of PC and Network Faxing. Since then, Dan was either a part of or witness to every major technical and commercial breakthrough in the fax industry. He’s also seen assaults by numerous competitive technologies hailed as “fax killers”, such as email, SMS, and secure email. Dan now serves as Vice President of Channel Sales for Advantage Technologies.
Dominic Pontrelli
President
Pontrelli Marketing
Dominic is a top-performing and results-driven FG500 Marketing and Sales Executive. With 17 years of Marketing leadership experience and 17 years of Sales leadership experience at the corporate level, Dominic has demonstrated the unique ability to align Marketing and Sales efforts to successfully execute common strategic growth initiatives. Dominic retired from Ricoh, as Senior Vice President, Americas Marketing, after 34 years of tenured service within the Ricoh Family Group in January 2015.
Pontrelli Marketing was formed in February, 2015. Dominic now focuses his efforts on the development of a comprehensive Marketing Foundation within the OED channel. The Pontrelli Marketing process is proven at the corporate level and independent dealer level within the document industry. The goal is to leverage existing infrastructure components, such as, the ERP, CRM, Website and Marketing Automation platforms, to implement a Marketing Foundation Engine. Dominic is uniquely positioned as a Virtual Marketing Officer (VMO), to enhance Marketing capabilities and enable Sales efforts to drive strategic revenue initiatives through a sustainable Data Marketing and Target Marketing campaign process.
Roger Jung
VP of Sales
Evolved Office
Roger Jung is responsible for the direction, strategy, and overall management of Evolved Office, the leading marketing platform and agency for Business Solutions Providers. Roger came into Evolved Office in 2008 and helped it grow from 10 customers to 600+ customers worldwide. Roger started his professional career at Oracle, earning him the Club Excellence award in each of his first 4 years. With a degree in marketing and an excellent track record in technology sales, it was only natural for him to transition to the Digital Marketing world. Roger has been in the industry for over 10 years, helping office technology dealers generate leads and grow their businesses. Roger holds Google certifications in AdWords Search and Google Analytics.
Mark Stewart
Sr. Account Executive
Kofax
Mark has been in the Imaging industry for over 20 years. He has used his vast experience in varying capacities for some of the most successful imaging companies across the United States and Internationally. Mark’s expertise spans from advanced capture, print security to content management and intelligent automation. Mark is a published author writing on his knowledge of Content Management.